The open listing is a non-exclusive contract. It gives the broker permission to show potential buyers your home, and the broker will only earn a commission by bringing in a client who buys the home. Since the open listing isn’t exclusive, sellers can sign these listing agreements with as many brokers as they want. The bottom line with an open listing is that no broker has any incentive to market the home at all. They won’t even place the home on the local MLS service with an open listing. Further, it’s up to the seller to field all phone calls and coordinate all showings etc…. Generally, the only people who use open listings are FSBO’s (for sale by owner) who are willing to pay a partial commission to an agent for finding a buyer. You shouldn’t expect any marketing or advertising at all with an open listing contract.